As a graduate of Penn State University with a Bachelor’s of Science in Marketing and a Minor in the Legal Environment of Business, Eric Haft has a competitive advantage in the field of sports & entertainment marketing. During his term at Penn State, Eric proved his passion and dedication to the sports & entertainment industry by organizing “Get in the Game”, Penn State’s first Sports Symposium.
Since his graduation in 2007, Eric further developed his business acumen by interning as the sole Sponsorship Coordinator for Black Bear Sports Properties, a division of Learfield Sports at the University of Maine. Eric then utilized his unique skill set by obtaining various sponsorship sales management positions for such notable and reputable organizations as:
Hall of Fame Racing, which resulted in Eric securing Ask.com as the only new primary sponsor to enter the sport during the 2008/2009 off-season, the official search engine of NASCAR and the sponsor story of the year featured on the front page of the “Sports Business Journal”.
Eric also directed all sponsorship sales & procurement for the United Football League during its inaugural season, College Battle of the Bands, Richard Branson’s Carbon War Room – an environmental initiative that focuses on utilizing green, sustainable, and renewable energy in order to “create climate wealth”, Bellator Fighting Championships, where he got his first taste of mixed martial arts and led to a sales consulting position with MMA4MMA, the worlds premier media, marketing, and advertising agency in the realm of mixed martial arts.
Eric has also consulted with Ask.com; Conviva, a live streaming media company; Pluck OnDemand Media; SAS; XOS Technologies; and Chegg.com among others with regard to various corporate consulting & sports marketing initiatives within the sports vertical.
Eric is now the founder and Managing Director of his own agency, Haft2Win Sports & Entertainment Marketing and representing clients on various high level experiential marketing events within the sports, music, film, television, and entertainment industries.
Eric’s passion for sports & entertainment is deep-rooted as a movie will soon be released about the boxing career of his relative, Harry Haft, the only professional athlete to come out of the concentration camps, based on the biography which has already been published by Harry’s son, Alan Scott Haft, entitled HarryHaft: Survivor of Auschwitz, Challenger of Rocky Marciano.
